Capitalist Realism in Africa: Realities and Myths in Advertising

Nigerian Historical and Mass Media Heritages

Author(s): Emmanuel C. Alozie

Pp: 9-16 (8)

DOI: 10.2174/9781608059768115010010

* (Excluding Mailing and Handling)


Chapter II explores the socioeconomic and cultural orientations of Nigeria. It addresses the history and political evolution of the former British colony. If offers a brief description of the development of Nigerian mass media.

Keywords: Mass media, politics, socioeconomics, Nigerian and African values, military, colonization.

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