Capitalist Realism in Africa: Realities and Myths in Advertising

Communication, Culture and Consumption

Author(s): Emmanuel C. Alozie

Pp: 3-8 (6)

DOI: 10.2174/9781608059768115010009

* (Excluding Mailing and Handling)


Chapter I examined how advertising as a form of communication interconnects with culture and consumption.

Keywords: Communication, advertising, consumption, capitalism, Nestlé, Nigeria.

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